The phrase "Reduce, Reuse, Recycle" dates back to around 1976, when Congress passed the Resource Conservation and Recovery Act to increase recycling and conservation efforts.
More recently, the second three Rs (plus a couple more) came about.
Worthington, the area of Columbus two streets away from where I live, is holding a Pre-cycling Day on April 23. Their three Rs are the third set.
I invented those last three Rs, because the foundation for meaningful and lasting change on our planet will have to come with a cultural shift -- we must "Create culture to challenge consumption."
"Imagine the power of being exposed to an abundance of stories, songs, and images that challenge our fundamental consumption culture and expand our perspectives by helping us feel the consequences of our choices. " p. 125-125 in ALL WE CAN SAVE
Our culture of unlimited consumption and unbridled consumerism simply has to go.